Marketing - A Handy Formula That Will Make You A Hero
By Siriol Jameson Here is one marketing formula that will stand by you and makeyou a hero. It consists of only three parts: 1) Say what you are going to tell them 2) Tell them 3) Go back over what you told them If this seems simple, it is. It will save you hours of slavingover a speech. It can make it a joy to write a sales letter. Useit to help you write your books and reports. You may findyourself dashing off articles faster than ever using this 3-stepformula. Here is how it goes: 1) Say What You are Going to Tell Them Lets say you are called upon to give a talk to prospective customers. Start out right away by letting them what you are going to tell them. Make it as short as possible. Next, it is important to set the tone. The key here is to talk about only one topic. It could be one benefit they will get from using your product. Weave a story around that benefit. 2) Tell Them This step is where you get to the meat of the topic. Number the points you are making. In this case, let me number the points I usually make to help keep my message on track. a. Keep your message urgent. You cannot wait to tell peopleabout how they can benefit from this product. b. Use the active voice. It is much more direct to say, He did it, rather than,It was done by him. c. Focus on results. Will the customer be better looking, richer or have more fun if she uses the product? d. Continue weaving in parts of the story you beganin Step 1. e. Keep a positive tone. Try to avoid negatives suchas dont, cant, fail, or fall through. 3) Go Back Over What You Told Them It is always reassuring to hear or read something again. It confirms in your listeners mind that they remember correctly. They actually did hear you say that. Also, peoples attention span is short. Thoughts wander. You can repeat the points you made in Step 2 in an entertaining way to avoid sounding repetitive. Well, thats about it. Remember, talking to prospectivecustomers is magical. Your words alone can make them want your product more than anything else in the world. And once you are marketing this well, you will be a hero in everyone’s eyes. Siriol Jameson helps you make m0ney from the comfort of your own home. Choose from over 40 guaranteed profitable businesses and make m0ney forever. Visit http://www.easy-home-businesses.com/work-from-home-businesses.htmlGet Siriol’s free newsletter: http://www.easy-home-businesses.com/newsletter.html Article Source: http://EzineArticles.com/?expert=Siriol_Jameson http://EzineArticles.com/?Marketing—A-Handy-Formula-That-Will-Make-You-A-Hero&id=205133 zolpidem tablets ambien america prescription rx ambien and brain studies withdrawal symptoms lorazepam
